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MARKETING

STRATEGY

"Your route to achieving your specific business objectives considering how these objectives will be reached"

Every business needs an agreed strategy.

Context can help YOU plan and guide you through the process. It will reflects your companies best opinion as to how you can most profitably apply you skills and resources in the market.

STRATEGY DEVELOPMENT

GOAL SETTING

Mission
Business Objectives

SITUATION REVIEW

Marketing Audit
SWOT Analysis
Refine assumptions

STRATEGY FORMULATION

Marketing Objectives
Estimate expected results
Identify improved Plans and Mixes
RESOURCES/MONITORING

Allocate
Subcontract
Budget
IMPLEMENTATION

Action
Measure
Review

Context.....Specialists in the Agrifood Sector

 

  
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